Marketing Administrative Assistant
Location: Remote or Hybrid
Reports To: Director of Marketing
Position Overview
We are seeking a highly organized, analytical, and proactive Marketing Administrative Assistant to support and strengthen our marketing and communications efforts. This role blends administrative coordination with hands-on marketing support, data analysis, and website optimization projects.
The ideal candidate will work cross-functionally with program, development, and operations teams to ensure that marketing efforts—and the website itself—are aligned, effective, and user-centered.
Key Responsibilities
Website Strategy & Optimization (Primary Ownership)
- Lead the analysis and restructuring of a large-scale website (10,000+ pages) to improve usability, performance, and SEO
- Conduct comprehensive content audits to identify redundancies, outdated pages, and opportunities for consolidation
- Develop and implement web mapping strategies, including sitemap restructuring, navigation redesign, and clear information hierarchy
- Improve user journeys to support program discovery, registration, and engagement
- Collaborate with marketing, program, and development teams to align website structure with organizational priorities and offerings
- Support ongoing improvements to site performance, search functionality, and overall user experience
Marketing & Campaign Support
- Assist in the execution of digital marketing campaigns across email, web, and social platforms
- Support paid advertising efforts, including campaign setup, monitoring, and reporting (Meta and Google Ads)
- Coordinate timelines, assets, and deliverables across marketing initiatives
- Assist with timing, scheduling, oversight, and performance analysis of ongoing advertising efforts
Data & Analytics
- Track, analyze, and report on marketing and website performance metrics (conversion rates, engagement, ROI)
- Support optimization of Meta and Google Ads campaigns based on performance insights
- Maintain dashboards and provide regular reporting to inform strategy
Administrative & Operational Support
- Maintain marketing calendars, project trackers, and documentation (Google Workspace, Asana, etc.)
- Support booking and event systems (e.g., retreat or program registration platforms)
- Coordinate across teams to ensure alignment between marketing, programs, and fundraising
Pay Range – $17 – $20/hr.
Qualifications
Required
- Experience with Meta Ads Manager and Google Ads (campaign setup, tracking, and reporting)
- Strong data analysis skills and ability to translate insights into action
- Demonstrated experience working with website structure, content organization, or UX improvements
- Proficiency in Google Workspace (Docs, Sheets, Drive)
- Highly organized with strong attention to detail
- Self-starter with the ability to take initiative and follow through independently
Preferred
- Experience working with large, complex websites (5,000+ pages preferred)
- Familiarity with content audits, site mapping, and information architecture best practices
- Experience with WordPress or other CMS platforms
- Understanding of SEO fundamentals, including site structure, metadata, and page performance
- Familiarity with booking or event management software (e.g., TripleSeat or similar)
- Experience with project management tools (e.g., Asana, Monday)
